NYFIX - New York, NY

Project: Competitive analysis and repositioning of NYFIX

Competitive analysis and repositioning of NYFIX as the leading market share solutions provider to the industry. The company had recently recapitalized and brought in a new management team. We worked with NYFIX to reposition and articulate a disparate set of products and services into a unified market solution to identified market needs. Wrote and designed a series of interactive sales and capabilities communications pieces aligned with this new positioning.