PartnersFirst (P1) - Wilmington, DE

Project: Build a communications infrastructure

affinity marketing credit card company promising to "put the affinity back into affinity credit card marketing". P1 was started just over a year ago, and Renaissance is helping them build a communications infrastructure, affinity marketing strategy, foundation, process, and methodology that will support a rapid acquisition and customer portfolio management strategy throughout the entire customer lifecycle for each of its unique affinity groups. Audit and discovery, competitive research and assessment, competitive differentiation, strategic positioning, target audience definition, research and list acquisition, creative development, interactive and emarketing, direct mail, banner ad development, booths for events, closed-loop analtyics and ongoing requirements definition and prioritization are keeping us busy.